Privacy Policy

Effective Date: January 23, 2026 | Last Updated: January 23, 2026

1. Introduction

Welcome to Rally ("we," "us," or "our"). This Privacy Policy explains how Westfold, Inc. collects, uses, discloses, and protects information when you visit our website at rallytonight.com (the "Website").

This Privacy Policy applies only to our Website. Our mobile application has a separate privacy policy that governs data collection and use within the app.

By accessing or using our Website, you agree to this Privacy Policy. If you do not agree, please do not use our Website.

2. Information We Collect

2.1 Information You Provide Directly

We may collect information you voluntarily provide to us, including:

  • Contact Information: Email address, name (if you sign up for our newsletter or contact us)
  • Communication Data: Messages you send us through contact forms or email

2.2 Information Collected Automatically

When you visit our Website, we automatically collect certain information, including:

  • Device Information: Browser type, operating system, device identifiers
  • Usage Data: Pages viewed, time spent on pages, links clicked, referring website
  • Location Data: Approximate geographic location based on IP address
  • Cookies and Tracking Technologies: See Section 3 below

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our Website.

3.1 Types of Cookies We Use

  • Essential Cookies: Necessary for the Website to function properly
  • Analytics Cookies: Help us understand how visitors use our Website
  • Performance Cookies: Improve Website functionality and user experience

3.2 Third-Party Services

We use the following third-party services that may collect information:

  • PostHog: Analytics and user behavior tracking
  • Vercel: Website hosting and performance monitoring
  • Google Maps / Mapbox: Interactive maps and location services (if embedded on the Website)

Each service has its own privacy policy governing how they collect and use data:

3.3 Managing Cookies

Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies. Note that disabling cookies may affect Website functionality.

4. How We Use Your Information

We use the information we collect for the following purposes:

  • Website Operation: Provide, maintain, and improve the Website
  • Analytics: Understand how users interact with our Website and optimize performance
  • Communication: Respond to inquiries and send updates (if you've subscribed)
  • Marketing: Send information about Rally and our services (with your consent)
  • Security: Detect and prevent fraud, abuse, and security incidents
  • Legal Compliance: Comply with applicable laws and regulations

5. How We Share Your Information

We do not sell your personal information. We may share information in the following circumstances:

5.1 Service Providers

We share information with third-party vendors who perform services on our behalf, including:

  • Website hosting (Vercel)
  • Analytics (PostHog)
  • Email services
  • Customer support tools

These providers are contractually obligated to protect your information and use it only for specified purposes.

5.2 Legal Requirements

We may disclose information if required by law or in response to:

  • Legal process (subpoenas, court orders)
  • Government or regulatory requests
  • Protection of our rights, property, or safety
  • Enforcement of our Terms of Service

5.3 Business Transfers

If Westfold, Inc. is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5.4 With Your Consent

We may share information with third parties when you explicitly consent to such sharing.

6. Data Security

We implement reasonable technical and organizational measures to protect your information from unauthorized access, loss, misuse, or alteration. However, no method of transmission over the internet or electronic storage is 100% secure.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

  • Website Usage Data: Typically retained for 12-24 months
  • Contact Information: Retained until you request deletion or unsubscribe
  • Communications: Retained as needed for customer support and legal purposes

8. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

8.1 General Rights

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Objection: Object to processing of your personal information
  • Data Portability: Request transfer of your data to another service

8.2 Marketing Communications

You may opt out of marketing emails by:

8.3 Cookies

You can manage cookie preferences through your browser settings.

8.4 Exercising Your Rights

To exercise any of these rights, contact us at hello@rallytonight.com. We will respond to your request within 30 days.

9. International Data Transfers

Westfold, Inc. is a Delaware corporation operating in the United States. If you access our Website from outside the United States, your information may be transferred to, stored, and processed in the United States and other countries where our service providers operate.

The United States and other countries may have different data protection laws than your jurisdiction. By using our Website, you consent to the transfer of your information to the United States and other countries as necessary to provide our services.

10. Children's Privacy

Our Website is not intended for individuals under the age of 19. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately at hello@rallytonight.com.

11. Third-Party Links

Our Website may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.

12. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: What personal information we collect, use, and share
  • Right to Delete: Request deletion of personal information
  • Right to Opt-Out: Opt out of the sale of personal information (Note: We do not sell personal information)
  • Right to Non-Discrimination: You will not be discriminated against for exercising your rights

To exercise these rights, contact us at hello@rallytonight.com.

13. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, you have rights under the General Data Protection Regulation (GDPR):

  • Legal Basis: We process your data based on consent, legitimate interests, or legal obligations
  • Data Protection Officer: Contact hello@rallytonight.com
  • Right to Lodge a Complaint: You may file a complaint with your local data protection authority
  • International Transfers: We implement appropriate safeguards for data transferred outside the EEA/UK

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will:

  • Update the "Last Updated" date at the top of this policy
  • Post the revised policy on our Website
  • Notify you of material changes via email or prominent notice on the Website (if applicable)

Your continued use of the Website after changes are posted constitutes acceptance of the updated Privacy Policy.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Westfold, Inc.
A Delaware Corporation

For data protection inquiries (GDPR): hello@rallytonight.com

Additional Information

Do Not Track Signals

Our Website does not currently respond to "Do Not Track" signals from browsers.

Analytics Information

We use PostHog for analytics. PostHog may collect:

  • Page views and navigation patterns
  • Button clicks and user interactions
  • Session recordings (if enabled)
  • Device and browser information

You can opt out of PostHog tracking by enabling "Do Not Track" in your browser or using PostHog's opt-out mechanism.

Mobile App Privacy

This Privacy Policy applies only to the rallytonight.com website. If you download and use the Rally mobile application, a separate privacy policy governs your use of the app.